Strategic communications training (part 2)

Members – £220+VAT         Non-members – £395+VAT   (150 CPD points)

Do you work in think tank communications? Do you want to become more strategic in your work? Are you looking for some ideas on how to professionalise and boost the impact of your work? This two-part training session has been designed to give think tank comms people a space to think more broadly about building their communications strategy and becoming more effective in their work.

Think tank communications teams play a crucial role in successfully disseminating the research, events and policy ideas of their think tank. But in a fast-paced role there is often little time to think more broadly about whether the current way of doing things is the most effective. These two half-day training sessions are to give comms staff at all different levels of experience the chance to think more strategically, to check in with new ways to approach media and comms and to learn from other professionals in the sector.

In part 1 we looked at how to build a successful communications strategy both internally and externally, its purpose and core components. Part 2 follows on from this by looking in more detail at the different elements to consider when building out your strategy and working towards your communications objectives.

Throughout the session attendees will be taking part in exercises and use their own draft plans and organisation objectives to build out a comprehensive communications strategy. There will also be time and space for sharing learnings from your own work with each other and seeing what other think tanks have had success with.

Attendance at Strategic Communications Training Part 1 is not required to attend Part 2 but it is recommended.

Course outline

• Recap from Part 1

• Aligning your tone of voice

– With organisational values and audience expectations

– Tone of voice in different communication outputs

• Understanding the purpose of a channel strategy

– Choosing the right channels for the right audiences

• Effectively using different channels

– Identifying channels that amplify your story

– Matching your message to the right outlet

– Press releases and pitching publications

• Campaign planning

– Mapping key organisational moments

– Creating internal communications systems

– Anticipating big announcements

• Measuring impact and refining

– Evaluating your strategy against goals and audiences

– Learning loops

• Bringing it all together

Register for your place*