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Writing for impact

Tuesday February 27 @ 9:30 am - 4:30 pm

Members – £250+VAT         Non-members – £450+VAT

This full-day workshop focuses on how to write clear and well-organised policy documents that will successfully project your ideas and make a strong impact on your readers. It emphasises the many skills of writing plain English, which may include using technical language if it’s likely to be understood by the readers.

Following on from an earlier writing workshop this session has been designed so that those attending will have the chance to gain a practical understanding of writing clearly and concisely, planning documents effectively (using their current research projects) and writing good summaries.

We have limited places to 12 people so that each attendee can gain as much benefit as possible from the interactive exercises and trainer feedback. Attendees will need to bring a laptop for the day.

Workshop outline

1. Criteria for preparing documents that people will want to read

– Principles of plain language
– What is good writing? What do readers want?
– The PROCESS method

2. Applying the criteria to some short examples of writing

– Examples examined and discussed
– How would you make them ‘fit to go’?

3. Exercises in clarity and brevity

Tips for writing clearly and concisely, and applying them to a practical, editing exercise:

– Sentence length
– Active and passive voice
– Expressing the action in verbs
– Grammatical points
– Punctuation points

House style: tips on the relevance of house style, and the main things to check

4. Creating a skeleton plan

– Planning for short and long documents using live examples from attendees’ current work

– Core statement and horizontal plan
– How to save time in the writing and editing cycle

5. Why good summaries are important

– What goes in to a good summary
– Practical summary-writing exercise

6. Top tips for proofreading


Ruth Thornton at professional training firm Clearest has worked in training for more than 25 years. Ruth has a deserved reputation as one of the best writing-skills trainers in the UK. She has run more than 2,500 courses for their high-profile clients in financial services, housing associations, ombudsmen, and local and national government. Ruth has taught Russian, French and English, and has a PGCE with a distinction in practice. Ruth is author of the Adult Learners’ Writing Guide (Chambers), which won a ‘highly commended’ prize in the HRH The Duke of Edinburgh English Speaking Union English Language Award 2006.

Register for your place*

*Your organisation will not be invoiced until your place is confirmed.


Tuesday February 27
9:30 am - 4:30 pm


Millbank Tower
21-24 Millbank
London, SW1P 4QP
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