Writing for impact

Members – £295+VAT         Non-members – £495+VAT

Do you want to make your writing more compelling? Do you want to understand what makes good writing? Do you want to feel more confident in the entire writing process? Then this training is for you! 

Our all-day training session takes you through how to better write for impact with a specific focus on writing in the think tank sector. It is a practical, tailored session that will take you through the mechanics of writing and style, how to incorporate data and plan your work as well as adapting your work for different mediums and to more effectively tell a story. You will be editing your own writing during the session to make sure that the course content is practical and actionable. 

The day will be a mixture of exercises, group activities and theory with a heavy focus on interactive learning. You will leave the training with a clear idea of ways to improve your writing. All attendees will be asked to submit an unedited and unpublished piece of writing (700 – 800 words) and a plan or idea for a report. The trainer will review these ahead of the session so they can offer you individual feedback and guidance in a short private meeting at lunchtime.

Itinerary

Writing mechanics and style

• Writing for your audience
• The mechanics of good writing
• Incorporating good writing into your writing process
• Styling your writing

Data

• Common mistakes when using data
• Using infographics
• Writing data

Planning of reports

• The structure of a report 
• Mapping out your ideas and research
• Attendees then plan out their own report

Storytelling

• What is it and how to bring it into your work

Op eds and blogs

• Op eds – analysing the difference in style and looking at how you can adapt your own writing style
• Writing a blog – shorter vs longer form blogs and drawing out a blog from your own report or research

Lunch will be provided so you can continue the conversation throughout the day with your peers from different think tanks. You will be working with your peers from other think tanks and attendees will be encouraged to share best practice, build networks and learn from each other.

This training is worth 150 CPD points.

Register for your place*