How to run your own focus groups
Focus groups are an important part of think tank research but can be prohibitively expensive to run. Ben Cooper from the Fabian Society regularly holds his own focus groups to feed into his research and in this webinar he will be taking us through how he does it.
This session will look at how to conduct a focus group for your own research, from recruitment specification to the conversation itself. We will discuss when it is best to use focus groups for your research. This session will set out useful tips and theories around writing a script, the most appropriate and good questions, and delivering a focus group. We will also look at the ways to analyse focus group transcripts, with the aim to give you confidence to secure the most useful insights from the people participating.
There will be plenty of opportunity to ask Ben questions during the webinar.
Speaker bio
Ben joined the Fabian Society in 2018. Since joining the Fabians, Ben has led research on older, rural and costal voters, early years, education, housing, and culture funding. He has conducted numerous focus groups over the years on a range of different topics, placing the views of the public at the heart of research.
This webinar is worth 50 CPD points.